HowToRobot and Robotics Australia Group partner on platform to encourage robot adoption

Robotics Australia Group and HowToRobot are offering AI to help businesses get automation. The world average is 162.

HowToRobot and Robotics Australia Group today said they are collaborating to accelerate the adoption of automation across Australian industry. “Most businesses don’t yet have the structure, bandwidth, and expertise internally to move automation projects forward with the confidence and pace they need,” stated Søren Peters, founder and CEO of HowToRobot. “”We launched a new version of our platform, where AI is helping companies describe their projects. Instead of hiring an engineer to spend 18 months, they can use it to mature the project description so you can go to your manager and say, ‘Look, I need $200,000 to automate this.’” “We did reports about different markets, and we kept in contact with a lot of these countries and their robot associations,” he told The Robot Report. “Like many other countries, Australia is struggling to get manufacturers to adopt automation. We showed its association the new version of HowToRobot, and it said, ‘Can we get a copy?’ We created a country version.” HowToRobot said its independent validation system for automation helps companies work out what to automate, what it should cost, and who can deliver. The company said both small operations and Fortune 500 companies use its platform and network of experts to discover automation opportunities, specify projects, and connect with vetted suppliers from a global network. Manufacturers in Australia need more automation Australian manufacturing faces persistent skilled workforce shortages, cost pressures, and the slowest productivity growth in 60 years, according to the Australian Bureau of Statistics. In its National Robotics Strategy, the country‘s government said that increasing the use of automation could add $170 billion to $600 billion per year to Australia’s gross domestic product by 2030. (The U.S. has had similar discussions around a national robotics strategy.) “If we want the productivity benefits of automation, we need to make it easier for more Australian businesses to actually adopt it,” said Paul Mason, CEO of Robotics Australia Group. “That means helping companies make better decisions before they spend the money — finding the right opportunities, building a sound business case, and getting the right solution providers around the table.” Robotics Australia Group is intended to facilitate the growth of a sustainable and internationally competitive Australian robotics industry. The organization connects developers, researchers, integrators, manufacturers, adopters, educators, investors and government across the robotics and automation ecosystem. It has produced three editions of the “Australian Robotics Roadmap” and supported the National Robotics Strategy. Editor’s note: Reshoring production with automation will be among the topics discussed at RoboBusiness 2026, which will be on Oct. 20 and 21 in Santa Clara, Calif.