Meta now lets AI agents handle the boring parts of WhatsApp Business setup
Disrupt 2026: OpenAI, Anthropic, Replit, and more take over 6 industry stages. 25% off tickets now Back by popular demand: Save up to $300 on Disrupt Alongside news of its new AI-focused subscription plans, Meta announced on Tuesday that it will now allow AI agents of your choosing to set up and manage WhatsApp Business messaging, the service that allows companies to connect with customers through WhatsApp conversations.
As Meta explains, this process was previously a bit more cumbersome, as it required developers to move between different tools and services, including the Developer Console, Meta’s Business Manager, the API reference, and their editor. Now, they can instead ask their preferred AI agent to set up WhatsApp Business messaging by chatting with it and describing what needs to be done. This is made possible by the new WhatsApp Business Tools MCP, an MCP (Model Context Protocol) server that directly connects an AI coding agent like Claude, Cursor, Codex, or ChatGPT to the WhatsApp Business Platform. The move sees Meta expanding its existing lineup of MCP servers beyond those for managing ads and monitoring app configurations, and other social technologies to one specifically designed to help onboard businesses to WhatsApp. Many other tech companies also offer MCP servers that allow AI agents to securely interact with their services, including PayPal, Stripe, GitHub, Notion, Slack, Salesforce, Atlassian, X, Google, Microsoft, and others. During setup and configuration, Meta’s other MCP server, Meta Social Technologies MCP, can also be used to discover API endpoints, search documentation, and help troubleshoot errors, the company noted. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence. Last day to book an exhibit table is September 18. Don’t miss out on high-impact leads, investor access, and a brand spotlight in Disrupt’s Expo Hall. Revolut confirms customer data breach through fake government requests OpenAI puts Pro subscriptions on hold due to Astra demand Bending Spoons to buy collaboration tools maker Miro for $1.36B, 90% less than its 2022 valuation
