‘Queer Eye’s’ life coach Karamo Brown launches Kē, a wellness app featuring his AI digital clone
Karamo Brown, famous for his pep talks on Netflix’s “Queer Eye,” has jumped into the wellness and AI space with his new app, Kē. After spending a year and a half focusing on his own journey—from fitness and nutrition to meditation, sobriety, relationships, and personal growth—Brown wants to help others do the same. Kē offers […]
Users have the flexibility to request adjustments to their fitness and meal plans through an AI chatbot, making it easy to customize their experience. Plus, each workout is paired with guided instructional videos to ensure correct form. On the mental health front, Kē includes a meditation section with videos targeting various emotions, helping users manage stress and anxiety. There’s also a community section for users to engage in supportive groups focused on shared experiences, such as sobriety or wellness discussions. But what really sets Kē apart is its “AI Karamo” feature that lets users talk with a digital version of Karamo. They can ask questions and get advice in real time, delivered in his voice. Powered by AI startup Delphi, the clone pulls from all sorts of material from Brown — like interviews, podcast episodes, and other clips — to ensure it represents him as authentically as possible. (Arnold Schwarzenegger also has his own digital clone with Delphi.) “My best friend and sister to this day still talk to the AI clone when they can’t get hold of me,” Brown told TechCrunch. Brown’s new app reflects a bigger trend, where more celebrities are getting on board with AI. For example, stars like Matthew McConaughey and Michael Caine have partnered with ElevenLabs to license their voices for digital replicas. However, many celebrities are publicly expressing their concerns and taking action against the rise of AI, particularly regarding the unauthorized use of their likenesses and voices in creating digital clones. There has also been a bit of concern about fans forming one-sided emotional attachments to celebrity chatbots.
