Dynamic Creatures partners with Sixth Wall Studio to bring Hasbro characters to life with robots

Boston Dynamics — on the left, Roberta Thomson, the CEO of Sixth Wall Studio, and on the right, Marc Theerman, co-founder and CEO of Dynamic Creatures. | The collaborators plan to bring Hasbro characters to life through interactive robots.

The company will combine its mobile, expressive robots with Sixth Wall‘s character authoring and alignment. The goal is to create characters that can greet guests, share adventures with them, and remember them when they return at theme parks, resorts, and other entertainment and hospitality venues. “Today CharacterOS is focused on voice, and Dynamic Creatures is focused on the physical embodiment,” Marc Theermann, the co-founder and CEO of Dynamic Creatures, told The Robot Report. “Together, the partners will work on turning bits and bytes into real personality over time. One of the research areas is to turn answers into meaningful expressions.” Through the partnership, Sixth Wall Studio will extend its CharacterOS platform and Behavioral Licensing framework into physical experiences. It will support how characters speak, behave and remain true to their established personalities and stories. Dynamic Creatures said its robots will give that intelligence a physical presence. The company connects a character’s conversation and personality with expressive movements, gazes, gestures, reactions, and more. “Bringing a character to life means preserving the personality, voice, and story that fans love while opening up new ways to interact,” said Roberta Thomson, CEO of Sixth Wall Studio. “Our partnership with Dynamic Creatures takes that ambition into the physical world. We envision characters that can share an adventure with you while feeling unmistakably authentic from the first hello.” Dynamic Creatures designed its first character robot, Hugo, to move freely through guest environments. | A character at a resort could welcome a guest, send them on a quest and, during a later encounter, ask how the adventure went.  “One use case we are exploring is for a guest to show the robot their entrance ticket,” Theerman said. “This would allow the robot to identify the guest, and provide personalized experiences such as dining recommendations, or skip the line suggestions.” Beyond theme parks and resorts, the partners envision applications across hotels, cruise ships, retail destinations, and other immersive environments. Memory-enabled experiences would be developed around guest choice and clearly defined permissions, with deployment details established for each venue and use case. Initial Sixth Wall applications would align with its focus on audiences ages 13 and older.